# identity.md

## Organization Overview
- **Company Name:** Pacific Coast Hobbies
- **Mission:** To share a dream and passion for RC Cars and hobbies, providing a wide selection of products and services including ready-to-race and custom builds.
- **Company Structure and Legal Entity:** Details forthcoming.
- **Founded Date and Location:** Established in 2003 in Lomita, CA.
- **Size and Scale:** Started with a two-thousand-square-foot presence, offering a comprehensive selection of hobby and toy items both in-store and online.

## Leadership & Team
- **Key Leadership Profiles and Roles:** Details forthcoming.
- **Team Structure and Departments:** Details forthcoming.
- **Company Culture and Values:** Driven by a strong passion for RC Cars and hobbies, fostering a community for enthusiasts.

## Operations & Structure
- **Business Model and Operational Approach:** Operates as a retail hobby and toy store, offering in-person shopping with a wider selection and an online store. Specializes in RC Cars, providing both ready-to-race and custom build options.
- **Location(s) and Geographic Presence:** 1747 Pacific Coast Highway, Lomita, CA 90717.
- **Key Partnerships and Affiliations:** Details forthcoming.